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The business of longevity, biohacking and health optimisation demands speedy solutions, monetisation and precise quantification.
The unsexy reality of what we know works is imprecise, monotonous and harder to monetize.
It is boring to run a gym. You need to convince clients to show up every other day and train the same capacities over and over again.
It is boring to eat ‘healthy’. Weigh your food. Measure your food. Say no to quick, convenient indulgences.
It is even more boring to convince people to sleep adequately and on schedule. Or say no to parties etc. Manage your time well.
Even writing or talking about the things that improve quality of life or health is boring.
Making money off these things is even more difficult. People mostly want quick and easy solutions. But you have to convince them to part with their time, money and attention every single month.
Healthy and improved quality of life often means boring, repetitive and involves consuming a lot less than would be conducive for those building a business that seeks out a quick buck.
So while businesses will create peptide clinics or have elaborate plans and study papers dissecting the Indian phenotype or optimizing for blood markers, the plain boring interventions will be the same as it has always been. Exert your heart, lift some weight, eat in a measured way and just sleep well enough.