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Brands, methods, activities, outcomes

26 August 2025
Adarsh Gopal

The launch of a Pilates brand by Tendulkar’s daughter raises some interesting questions.

Do consumers of fitness and wellness services understand the distinction between brands, exercises, outcomes and adaptations?

Category A
Here are brands:

• Pilates
• Hyrox
• Crossfit
• Ironman
• Yoga
• Orangetheory
• Metabolic conditioning

Category B
Here are categories of training based on outcomes you want to achieve. You can mix and match stuff from C to achieve all the outcomes associated with the categories below:

• Bodybuilding
• Powerlifting
• Strongman training
• Power or speed based training
• Improve tolerance for staying in lengthened positions with or without load
• Improve tolerance for staying in shortened positions with or without load
• Improve a joint’s capacity to articulate through its range of motion

Category C
Here are the activities you could undertake

• Stretches
• Machine based training
• Compound lifts
• Asanas
• Calisthenics
• Plyometrics
• Isometrics
• Exercises that are planned and controlled movement meant to move joints in a fixed and controlled path to create a certain capacity
• Sprinting or other conditioning based tools

Category D
Here are the outcomes you produce

• A muscle that can produce more force
• A tendon that is stiffer or displays more laxity
• A joint that can travel through more range with stability and comfort. This involves a whole host of soft tissue including ligaments, meniscus etc.
• A heart that can pump out blood efficiently at different intensities of activity and different types of activities
• Bones that are denser and stronger
• A brain that can quickly produce the necessary movement to produce an outcome

Takeaway

Most people start with category A and never ask the right questions. Brands do not result in outcomes. Brands use some mish-mash of things in Category B and category C to hopefully produce a desirable mix of different outcomes from Category D.

In reality, you need to start with Category D and work your way up.

I hate myself for using the word Category like I am making up a government application form :D

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