Movement Inc. Official Home Page
I think ITC’s cloud kitchen makes some decent food.
The kitchens look hygienic. The food isn’t too greasy. The portions aren’t excessive. And the prices seem reasonable. For a one-off meal, it isn’t bad. And they take and comply with requests to tone down the oil or mayo in rolls, wraps or dishes.
But this label caught my eye. A dal makhni that purports to have 13 grams of protein. In a 100 gram serving. And each 100 gram serving gives you 160 calories. So protein accounts for 32 percent of calories in dal makhni. Seems plausible. Protein does account for 28 percent of the calories in mungo beans (the legumes used in dal makhni). But is it really possible?
But how do you make dal makhni? Add a bunch of fat in the form of oil, butter, cream or milk. And simmer it. There’s tomatoes, onions and garlic. None of which contain any protein. So how does the protein content of the dal makhni exceed the protein content of the ingredient with the highest protein content?
Spoiler alert: It can’t
In this case, I speculate they’ve probably swapped the protein and carbohydrate values. The calorie count won’t change. But the protein content drastically changes.
The point with this post is when you encounter a typo that seems plausible, we often err to the side of trusting the numbers. When in reality, with a little digging and context you can easily call out bullshit. Especially since Zomato and Swiggy are piggybacking on the protein and healthy eating bandwagons. You can’t trust labels. You need to test how probable and plausible a label is based on ingredients, preparation and price.