Movement Inc. Official Home Page
I have an old-fashioned view of coaching. I make my money by teaching people how to train. Every single day I do this both online and in person. I could theoretically do this only online. But I choose not to simply because coaching in-person teaches you to look for angles, think on your feet, read people and understand how people actually use equipment and move. It also gives you live feedback on how people respond to your cues, communication and explanations. I think every coach needs to coach at least 10 hours a week (I coach 50 hours a week) in a live setting to a variety of trainees.
Back to my main point. Fitness content creators operate in a different industry. They pay their bills using ad revenue, sponsorships, selling programs and consultations.
All those modes of making cash are fine. But I have a problem with fitness content creators who say and do increasingly outlandish things in the name of science, experiments or content to essentially win your attention and make you buy what they sell.
There are several YouTube and Instagram content creators who post incoherent workout clips and will wildly change their views and content to sell a new program. They constantly talk about the greatest exercises, how there is a breakthrough in how we understand exercise or how fewer reps is the best or more sets is the best or how tempo makes or breaks things.
They will say or do anything to sell content. And they spend almost all their time creating content. And never spend any time actually coaching people. I’ve seen programs tailored for senior citizens by coaches who have never actually coached senior citizens. It is wild.
Takeaway
A thousand repetitions watched is worth far less than one repetition performed. And any half decent program works if you stick with it. Don’t fall for tricks, antics and reality TV posing as fitness content.